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“I learned that rhetoric and the instruments of graphic design or advertising could stop working in service of a client so as to become vehicles of personal expression, where “I” try to become all of you, my neighborhood, my city, my country, my time.”

Melquiades Herrera of No grupo

…but there are some others, like Melquiades Herrera, who lived a permanent performance, in which there was no real difference between his life and his work. He mastered the art of everyday life as art, not as a metaphor, not as subject matter for art, not as an action that only happens for an audience. There’s almost no documentation of his work/life, and he never claimed to be making an artwork. For him it was evident, by itself.

Excerpt- Mousse 34-Abraham Cruzvillegas